In China today, your customers, sales leads, friends, and family are almost all in your WeChat social circle. What is WeChat marketing? WeChat marketing takes the WeChat platform as the core to achieve a series of marketing operations on WeChat to achieve target customer visits, build trust, promote transactions, and complete customer reputation. The importance of WeChat marketing WeChat has become the social platform with…
China Internet Marketing & Tips
Enterprise WeChat Quietly Changed its Name of Overseas Version
Recently, the English name of the enterprise WeChat (overseas version) has been changed from WeChat Work to WeCom. The official website of the enterprise WeChat English version has shown the English name WeCom. According to the official website of Enterprise WeChat, Enterprise WeChat is a professional office management tool launched by Tencent’s WeChat team in 2016. It maintains a consistent communication experience with WeChat ,…
Amazon & Alibaba Calling for Live Streaming
Recently, the Chinese government has issued documents calling for the stabilization of China’s foreign international trade, and proposed 15 policy measures to stabilize foreign trade and foreign investment. In 2019, China’s cross-border e-commerce retail import and export volume reached 186.21 billion yuan. Although this figure is five times that of 2015, with an average annual growth rate of 49.51%, it only accounts for 0.59% of…
China’s Imports of Cross-border e-Commerce Transactions Continue to Expand in 2020
Cross-border e-commerce can be divided into B2B model, B2C model, and C2C model. In recent years, China’s cross-border e-commerce industry has continuously developed, and the market scale has continued to expand. In 2018, China’s cross-border e-commerce retail import and export transactions exceeded 100 billion yuan. In 2019, China’s cross-border e-commerce retail import and export volume reached 186.21 billion yuan, five times that of 2015, with…
Weibo Launching Super Fan 3.0
Weibo recently announced the launch of a new advertising product “Super Fan 3.0”. Through innovations in marketing scenes, advertising styles, advertising algorithms, big data analysis and other aspects, Weibo helps advertisers improve social marketing efficiency in an all-round way. In terms of marketing scenarios, Weibo has launched a new advertising product of “watching while doing something else” to achieve innovation in video advertising. This became…