Recently, the Chinese government has issued documents calling for the stabilization of China’s foreign international trade, and proposed 15 policy measures to stabilize foreign trade and foreign investment.
In 2019, China’s cross-border e-commerce retail import and export volume reached 186.21 billion yuan. Although this figure is five times that of 2015, with an average annual growth rate of 49.51%, it only accounts for 0.59% of China’s total import and export of goods. With globalization frustrated, new economic and trade rules will emerge. The epidemic blocked most of the original trade channels. Under the basic framework of regional free trade, it is imperative to establish new rules for digital trade.
In 2019, the overall data transaction volume of live e-commerce in my country reached 451.29 billion yuan, a year-on-year increase of 200.4%, accounting for 4.5% of the overall scale of online shopping. Live broadcast e-commerce has a large room for growth, and it is expected that it will maintain a relatively high growth in the next two years. At the same time, live broadcast e-commerce has spawned more subsidiary formats and participants, such as some emerging brands, sales anchors, e-commerce MCN agencies, and third-party broadcast service providers.
The epidemic has fostered a live broadcast environment for cross-border e-commerce
After the outbreak began in 2020, we found that international and domestic cross-border e-commerce giants Amazon and Ali began to focus on live marketing models. The increase and opportunities brought by live investment promotion are mainly to improve efficiency, reduce costs and bring new opportunities for enterprises.
Many cross-border e-commerce platforms have begun to vigorously host online investment conferences in response to the country’s call to provide sellers with export collaboration services. Some service companies of cross-border e-commerce also vigorously provide live broadcast services and provide corresponding training courses to serve the vast number of small and medium foreign trade export enterprises.
We can foresee that e-commerce live broadcast will enter the 2.0 era and will become a common tool for corporate marketing. Anchor and professional content are the key points of future live broadcast. The effect of the live broadcast determines whether the e-commerce platform can attract more high-quality sellers.
This is an era in which everything in the world is rapidly iterating. China’s cross-border e-commerce market seems to be saturated, but it does not mean that the industry is ecologically perfect.
There is no single dominant situation in China’s cross-border e-commerce industry, and there will be new players in the future to maintain competition and vitality. Innovation will never go out of style. Whoever can provide innovative services to Chinese sellers is likely to win Chinese sellers.