As we all know, https can effectively improve the security of information transmission. Compared with http websites, those websites with https protocol have higher scores in the SEO search ranking algorithm and have more chances to achieve higher keyword rankings. In China, does https help in SEO? It may be beyond your imagination. The answer is no help. On Baidu, you can easily observe the…
China Internet Marketing & Tips
The Contribution of LiveChat in Leads Generation
When a Chinese visits one website, he/she used to call directly to inquire if he/she is interested in the product or service described on the website. However, if the phone number is outside of China, Chinese like to fill up online the form instead, because the Chinese are lack confidence in language communication skills. However, if LiveChat is installed on the website, the thing changes a…
Improve Your ROI of SEM with Negative Keywords
PPC is a such marketing method to enable you obtain target traffic quickly, and test the acceptance of your product/service in the market in a short time. But do you know that PPC is also easy to consume your marketing budget? You have chosen keywords, while search engines recommend you more. Some works for you, some don’t. Thus, those keywords that don’t work will burn your…
You Should Avoid Such Fatal SEO Mistake
There is one HR-topic website built with WordPress. The main activity of the website is to post varied job positions from different employers. We all know that most search engines love content refreshing websites, and so does Baidu. Surprisingly, after three months of updating, the keyword ranking of the website did not rise but fell. What’s the problem? It turned out that the template used…
Does English SEO Make Sense on Baidu?
Many people believe that SEO of English content will also work on Baidu and win its traffic from Baidu English users. Is this true? Undoubtedly, there are many foreigners living in China. Because of the Great Firewall, these foreigners can only use Baidu. The question is, how big is the gap between Chinese and English searches on Baidu? Let’s take “study abroad” as an example,…