Recently, the English name of the enterprise WeChat (overseas version) has been changed from WeChat Work to WeCom. The official website of the enterprise WeChat English version has shown the English name WeCom. According to the official website of Enterprise WeChat, Enterprise WeChat is a professional office management tool launched by Tencent’s WeChat team in 2016. It maintains a consistent communication experience with WeChat ,…
China Internet Marketing & Tips
Amazon & Alibaba Calling for Live Streaming
Recently, the Chinese government has issued documents calling for the stabilization of China’s foreign international trade, and proposed 15 policy measures to stabilize foreign trade and foreign investment. In 2019, China’s cross-border e-commerce retail import and export volume reached 186.21 billion yuan. Although this figure is five times that of 2015, with an average annual growth rate of 49.51%, it only accounts for 0.59% of…
China’s Imports of Cross-border e-Commerce Transactions Continue to Expand in 2020
Cross-border e-commerce can be divided into B2B model, B2C model, and C2C model. In recent years, China’s cross-border e-commerce industry has continuously developed, and the market scale has continued to expand. In 2018, China’s cross-border e-commerce retail import and export transactions exceeded 100 billion yuan. In 2019, China’s cross-border e-commerce retail import and export volume reached 186.21 billion yuan, five times that of 2015, with…
Weibo Launching Super Fan 3.0
Weibo recently announced the launch of a new advertising product “Super Fan 3.0”. Through innovations in marketing scenes, advertising styles, advertising algorithms, big data analysis and other aspects, Weibo helps advertisers improve social marketing efficiency in an all-round way. In terms of marketing scenarios, Weibo has launched a new advertising product of “watching while doing something else” to achieve innovation in video advertising. This became…
Digital Marketing on China e-Commerce Platforms
For any brand, e-commerce, as its online sales, is indescribable in the business world. Under the influence of the epidemic, offline consumption activities were blocked, and online e-commerce channels became more important. Not only are daily categories such as food, beauty, and fast-moving consumer goods, but even high-value commodities such as luxury goods, real estate, and automobiles have begun to pay attention to e-commerce. We…