Today, over 80% of B2B organizations report using an ABM model. Account-based marketing (ABM) is no longer the new thing. Account-based strategies cannot stop applying once an account is closed-earned. B2B marketing and sales professionals are facing many challenges this year, including limited budgets for customers and prospects, as well as eliminating traditional marketing tactics such as events and in-person meetings. These challenges make personalization…
China Internet Marketing & Tips
How International Fashion Brands Generating Buzz in China
Which fashion brands generated the most attention on this Chinese year’s Singles’ Day? Around 900 million Chinese spend an average of around six hours on the Internet. Which brands generate the most attention from these “netizens”? This replies on the occasion of Singles’ Day on the basis of key figures such as brand names in discussions on social media platforms as well as comments and…
Social e-Commerce Leading The Trends of Online Buying
This year’s “Double 11” enthusiasm seems to have come earlier than ever. Affected by the epidemic, online shopping has surged. According to data from the State Post Bureau of China, 60 billion express mails will be generated in 2020. The growth rate of China’s express delivery industry in the first three quarters hit a three-year high, and it is showing an accelerated growth momentum. Leveraging…
Overseas App Developers Entering China Market
In the past, we often heard stories about Chinese App developers and technology companies going out of China. They have steadily fought steadily in Southeast Asia, North America, Africa and other places, step by step towards success. This kind of adventure and hard work is indeed eye-catching, but who has ever thought of helping overseas App developers enter the Chinese market? As of September 30,…
International Supermarkets Appearing Online in China
Recently, Chinese consumers have seen more and more online imported supermarkets. At the 3rd China International Import Expo, with the help of China’s e-commerce platform, many overseas products changed from on-site exhibits to online products. Cross-border e-commerce acts as a bridge. With the help of new product launches on CIIE and cross-border e-commerce, major international brands seamlessly connect Chinese consumers from display to sale. The…