If your brand’s strategy for China is built on the idea that Baidu is the ‘Google of China,’ you are operating on the single most common and costly misconception in the market. This assumption leads Western companies to misallocate resources, build incomplete strategies, and ultimately miss out on enormous growth opportunities. The reality of search in China is not a monolithic landscape dominated by one…
Category Archives: marketing strategy
Digital Entry Roadmap for Western B2B Enterprises in China
The core challenge that has historically plagued Western B2B enterprises entering the China market is the persistent error of applying rigid, Western-centric digital strategies (such as Google and LinkedIn frameworks) to China’s unique, localized digital ecosystem, while simultaneously neglecting the mandatory legal complexities of its data compliance laws (PIPL). This fundamental misalignment results in poor ROI, stalled market penetration, and significant regulatory risk. The Solution:…
2025 China Digital Platform Regulations and Compliance
Study Guide: 2025 China Digital Platform Regulations and Compliance 1. What were the primary areas of focus for Douyin’s new regulations announced in August 2025? Douyin’s August 2025 regulations primarily focused on three main areas: e-commerce livestreaming, group livestream (团播) management, and private message specifications. Additionally, the platform launched a special initiative to govern gossip-related behaviors in livestreams. 2. According to the notice from the…
Your China Marketing Playbook Is Obsolete. Here’s What’s Next.
Introduction: The Allure and the Abyss The sheer scale of the Chinese market represents an immense opportunity that understandably attracts Western brands. With over a billion potential consumers, the allure is undeniable. Many companies arrive with a well-worn marketing playbook, confident that the strategies that delivered success in Europe and the US will work just as effectively in this new territory. This assumption is the…
Decoding Digital Transformation: How Data and Tech Are Remaking Our World
1. Introduction: More Than Just an App Think about the last time you ordered a coffee from the Starbucks app. It probably remembered your favorite drink and offered you a personalized deal. Or when you opened Netflix, it recommended a show you ended up loving. We’ve come to expect these kinds of smart, tailored experiences from the companies we interact with every day. So why…