The core challenge that has historically plagued Western B2B enterprises entering the China market is the persistent error of applying rigid, Western-centric digital strategies (such as Google and LinkedIn frameworks) to China’s unique, localized digital ecosystem, while simultaneously neglecting the mandatory legal complexities of its data compliance laws (PIPL). This fundamental misalignment results in poor ROI, stalled market penetration, and significant regulatory risk. The Solution:…
Category Archives: B2B Marketing
2025 China Digital Platform Regulations and Compliance
Study Guide: 2025 China Digital Platform Regulations and Compliance 1. What were the primary areas of focus for Douyin’s new regulations announced in August 2025? Douyin’s August 2025 regulations primarily focused on three main areas: e-commerce livestreaming, group livestream (团播) management, and private message specifications. Additionally, the platform launched a special initiative to govern gossip-related behaviors in livestreams. 2. According to the notice from the…
Your China Marketing Playbook Is Obsolete. Here’s What’s Next.
Introduction: The Allure and the Abyss The sheer scale of the Chinese market represents an immense opportunity that understandably attracts Western brands. With over a billion potential consumers, the allure is undeniable. Many companies arrive with a well-worn marketing playbook, confident that the strategies that delivered success in Europe and the US will work just as effectively in this new territory. This assumption is the…
Navigating China’s Digital Landscape: 5 Common Technical Mistakes Western Businesses Make
China’s digital market offers immense opportunities for foreign businesses, boasting over 1.1 billion internet users and significant digital economic growth. However, this high-reward market is characterized by unique regulatory complexities and a distinct digital ecosystem. Success hinges on deep localization and stringent adherence to evolving regulations, as China’s digital market is a national strategic priority with continuous legislative and enforcement efforts in cybersecurity, data protection,…
How AI Agents Are Revolutionizing Marketing Across 30+ Industries in China
How AI Agents Are Revolutionizing Marketing Across 30+ Industries in China: The Rise of “Digital Employees” Vertical Industries: Precise Implementation of AI Agents In China, AI agents are revolutionizing traditional marketing models by functioning as “specialized scenario experts.” According to iResearch data, China’s AI agent marketing market reached 147.3 billion yuan in 2024 and is projected to exceed 3.3 trillion yuan by 2028, with an…