Where will China’s new e-commerce traffic come from in 2020? What changes have happened to e-commerce in 2019, and where are the new growth opportunities for e-commerce in 2020? Live e-commerce (selling via short video) In the first half of 2019, the hottest thing in the e-commerce industry is live e-commerce. In February 2019, the Taobao Live Broadcast Independent App was launched. In July 2019, the…
China Internet Marketing & Tips
China’s IP Market Reached US$105 Billions
In 2018, the market size of China’s intelligence property industry reached 742.3 billion yuan, maintaining a high-speed growth trend for more than a decade. There were 3.5 million registered copyright works, including more than 1 million software works registered, an increase of 26% over the previous year. China Intelligence Property Exchange Center is an international IP licensing industry platform that helps China’s outstanding IP expand…
International Brands on Tmall International Growing by 300% year-on-year
On September 23, at the 2019 Global Investors Conference of Alibaba, Tmall International, AliExpress and Lazada were collectively unveiled. According to the latest disclosures, Alibaba’s global business is growing rapidly, and more and more international brands, SMEs and consumers are benefiting from the Alibaba business. Globalization is an important fulcrum for Alibaba to fulfill its mission and realize its vision. In order to make customers…
Interview Video Marketing Case Study, Expert of SAP
This is the case study of interview video marketing on SAP product. 1, Introduction of This Video Title: Interview with SAP Executive, Rethinking of Global Service Author: Executive Talk, SAP Labs China Description: This is an interview with top SAP executive, talking about new business models in China, reaction on this change especially in global service, and SAP in China. Video Length: 3 mins 35…
Product Video Marketing Case Study, Testimonials from Customers
This is the case study of product video marketing on athletes recovery product. 1, Introduction of This Video Title: The feedback from athletes after using this NanoVi recovery machine Author: eng3, Life Science Technology Description: Some athletes showed their feedback as testimonials of the eng3 product, how it helped them recover from sport fatigue and performance improvement Video Length: 2 mins 22 seconds Video Platform: Tudou Video…