If you want SEO for your web marketing in China, you have to deal with Baidu carefully. Baidu, the giant engine, acts like the equivalent to that of Google, but not the same as always.
We’ve the following comparison below, as for your better understanding how Baidu performs in China digital world.
|Access||very fast in China||Blocked in China|
|Listing||3-6 PPC over organic||1 ppc over organic, with others on right|
|AI/RankBrain||applied to algorithm||applied to algorithm|
|Site Inclusion||not fast||fast|
|Original Content||very like||like|
|Internal Link||weigh much||weigh less|
|External Link||relevant link||link popularity|
|Recovery from Being Banned||difficult as manpower involved||follow rules|
|Tracking||Baidu Tongji||Google Analytics|
AS for products from these 2 giants, both have the basic services of translation, map, community, cloud storage. However, Baidu gets much involved in application in different industries, e.g., music, finance, law, take-out, etc., while Google is more likely to focus on mobile and high tech development, e.g. AI device, Android, Chrome, Inbox by Gmail.