ePR is a powerful marketing tool in brand communication. ePR requires preliminary research, campaign planning, media selection and executive operation. If you are not yet familiar with the rules, techniques and publishing platform of Chinese ePR, here are the specific details for you. 1. Research competitors through market surveys Study the opponent first, including the publishing channel, the content and quality of the ad, and…
China Internet Marketing & Tips
Who is the China e-Commerce Number 1, Alibaba, JD or Pinduoduo?
Due to the Pendamic this year, e-commerce has undoubtedly ushered in explosive growth. This is especially true of Chinese e-commerce. In terms of the number of users, the annual active users of the three major e-commerce companies, Alibaba, JD, and Pinduoduo, have continued to rise. Ali is close to the ceiling of the industry, while JD.com has stepped out of its previous decline, and user…
How to Operate B2B Marketing on WeChat
When WeChat has 1.2 billion monthly active users worldwide, it is more than a simple social application. In recent years, the relevance of WeChat as a business tool has increased significantly, and it has become an important means of B2B marketing for many companies. It promotes business connections and helps companies build solid customer relationships in the Chinese market. How to use WeChat, a super…
From Traffic to User Remaining, New Strategy in Current Inventory Game
Competition in China Giants has never been so fierce as it is today. In the past, the giants would be keen to tell a story to everyone: “My field is a fertile, uncultivated land. In this land, I have a huge advantage.” Today, this story is difficult to continue. The reason is: “Yes, you still have an advantage on this fertile soil. The problem is,…
China’s Outbound Tourism Is Difficult to Recover in 2020
Under the global epidemic, China’s outbound travel market has no tendency to restart at all. At the same time, tourism bureaus of various countries have not stopped their work, and online publicity and recovery plans are in progress. However, destinations closest to China have maintained a more cautious attitude towards the recovery of China’s outbound travel business. In fact, the tourism industry plays an important…