In the current era of digital marketing, the landscape is dominated by a powerful trinity: social media marketing, search engine marketing (SEM), and the emerging frontier of Generative Engine Optimization (AI GEO). While AI GEO uses generative tools to empower brand growth and ranking, and search marketing captures intent, social media provides the vital emotional and technical “bridge” needed to enter China’s unique digital ecosystem….
Category Archives: Weibo Marketing
China’s Social Media Landscape in 2025: A Must-Win Battlefield for Global Businesses
China’s social media platforms are dynamic and rapidly evolving, presenting immense opportunities for international companies. Understanding the unique ecosystem of each platform is crucial for success in this highly competitive market. Key Platforms and Their Strategic Value Here’s a breakdown of China’s major self-media platforms and why they’re essential for reaching specific audiences: A, WeChat Channels: The Super-App Ecosystem WeChat Channels have become a self-contained…
Major Changes and Strategies for Weibo Marketing in 2024
The main changes and strategies for Weibo marketing in 2024 can be summarized from the following aspects: Widespread Application of AI-Generated Content (AIGC) The application of AI technology in the marketing field will accelerate, bringing fundamental changes to marketing strategies. This means that marketers need to acquire new skills and redefine their roles to adapt to this change. Adjustments to the Ad Sharing Program Weibo…
Global Trends in Social Marketing
Users are eager to return to real social interaction. When formulating marketing strategies, public relations marketers in the corporate market might as well let go of “traffic anxiety” and pay attention to the aspirations of the younger generation of users. Tiktok, the rival of Facebook and Instagram, is deeply involved in the vortex of accusations by the United States. Bilibili’s channel owners initiated a widespread…
Young Chinese Generation Z Users in The Vertical Social Communities
More information acquisition, social communication, and consumer decision-making of Generation Z happen online. Generation Z pays attention to brand and interactivity, individualization of marketing, and user experience, which put forward new requirements for new advertising and marketing models. Internet platforms with more young users and richer product content are expected to benefit from the transformation of the new marketing model. By analyzing the user structure,…
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