If your brand’s strategy for China is built on the idea that Baidu is the ‘Google of China,’ you are operating on the single most common and costly misconception in the market. This assumption leads Western companies to misallocate resources, build incomplete strategies, and ultimately miss out on enormous growth opportunities. The reality of search in China is not a monolithic landscape dominated by one…
Category Archives: SEO Mistake
Behind the “Invisible Wall”: My Battle for Digital Survival in China
I. The Gnawing Question: Am I Alone Behind This “Invisible Wall” in China? The allure of the Chinese market was undeniable. For years, I, Jake, had watched from afar as our global renewable energy consulting firm thrived, building a reputation for excellence. When the opportunity arose to lead our expansion into China, I embraced it with a mix of excitement and a healthy dose of…
Navigating China’s Digital Landscape: 5 Common Technical Mistakes Western Businesses Make
China’s digital market offers immense opportunities for foreign businesses, boasting over 1.1 billion internet users and significant digital economic growth. However, this high-reward market is characterized by unique regulatory complexities and a distinct digital ecosystem. Success hinges on deep localization and stringent adherence to evolving regulations, as China’s digital market is a national strategic priority with continuous legislative and enforcement efforts in cybersecurity, data protection,…
You Should Avoid Such Fatal SEO Mistake
There is one HR-topic website built with WordPress. The main activity of the website is to post varied job positions from different employers. We all know that most search engines love content refreshing websites, and so does Baidu. Surprisingly, after three months of updating, the keyword ranking of the website did not rise but fell. What’s the problem? It turned out that the template used…