1. The Counter-Intuitive Opening: Why Your Website is No Longer Your Homepage In the Western digital landscape, the corporate website is the sun around which all marketing satellites orbit. In China’s 2026 digital ecosystem, that model is a relic of the past. China has finalized its evolution into a series of “Walled Gardens”—closed, mobile-first ecosystems where data, user behavior, and commercial transactions are strictly contained….
Category Archives: search marketing
Beyond Baidu: 4 Surprising Truths About Search in China That Western Brands Get Wrong
If your brand’s strategy for China is built on the idea that Baidu is the ‘Google of China,’ you are operating on the single most common and costly misconception in the market. This assumption leads Western companies to misallocate resources, build incomplete strategies, and ultimately miss out on enormous growth opportunities. The reality of search in China is not a monolithic landscape dominated by one…