At present, the high-end brands in China’s underwear industry are mainly occupied by foreign brands, and domestic brands mainly occupy the low-end market. There are more than 3,000 women’s underwear brands in China, and more than 90% of the brands have sales of less than 100 million yuan, and there are very few brands with sales exceeding 1 billion yuan. The underwear brand competition in…
Category Archives: China Marketing Articles
The Market of China Network Security Reaching RMB 100 Billions
Due to 5G commercial application speeds up in China, the market of network security reaches 100 billion yuan. China’s network security industry will grow at a compound annual growth rate of more than 25%. By 2021, the market size will exceed 100 billion yuan. With the advent of the era of big data and artificial intelligence, the network security industry has become a huge slogan….
Some Important Trends of China Internet
On July 11, 2019, the China ISC released its “China Internet Development Report 2019”. The number of Chinese net users has reached 829 million by the end of 2018. Last year, 56.63 million net users were added, and the Internet penetration rate was 59.6%. This report covers the development of various aspects such as network audio and video, online games, mobile application market, and online…
2019 China Social e-Commerce Report: 512 Million Consumers, 20% of Online Retail
On July 11, 2019, the China Internet Conference released the “2019 China Social E-Commerce Development Report.” As an emerging e-commerce model based on social mobile socialization, social e-commerce has developed rapidly after six years since its appearance in 2013. In 2019, China social e-commerce is expected to reach a market size of 2,060.58 billion RMB, a year-on-year increase of 63.2%. The number of social e-commerce…
The Impact of WeChat on China’s Employment and Daily Consumption
In March 2019, WeChat, Xintong Institute and Digital China Research Center jointly released WeChat Employment Impact Report. The report mentioned that WeChat had created a total of 22.35 million jobs in 2018. For some vertical apps, it is possible to be a leading position in one industry with 20 million active users. Along with the popularity of WeChat apps, many job opportunities have appeared, including…