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2019 China Social e-Commerce Report: 512 Million Consumers, 20% of Online Retail

On July 11, 2019, the China Internet Conference released the “2019 China Social E-Commerce Development Report.” As an emerging e-commerce model based on social mobile socialization, social e-commerce has developed rapidly after six years since its appearance in 2013.

In 2019, China social e-commerce is expected to reach a market size of 2,060.58 billion RMB, a year-on-year increase of 63.2%. The number of social e-commerce consumers has reached 512 million, becoming the main force of e-commerce innovation. The number of social e-commerce practitioners is expected to reach 48.01 million, an increase of 58.3% year-on-year. Participants in the social e-commerce industry have covered multiple areas of social networking. Social e-commerce accounts for more than 20% of online retail sales in 2019.

In 2020, the social e-commerce market accounted for more than 30% of online retail sales. Social e-commerce has become a large-scale, high-growth market segment that cannot be ignored by e-commerce.

In 2019, it has entered a stage of steady development. This year’s report clearly pointed out that China’s social e-commerce industry has entered the second half. The evolution from the drainage mode innovation to the systematic operation upgrade is the main theme of China’s social e-commerce industry in 2019. The four development trends of social e-commerce are: First, online and offline integration development; Second, the diversification, quality and service of retail products; Third, the level of intelligence; Fourth, business transactions and social networks, social content hotspots Combination of.