Entrepreneurs & Marketing Experts Talking About Economics and Marketing

In 2023, global economic growth will face many uncertainties. The World Economic Outlook Report released by the International Monetary Fund (IMF) in January predicts that global economic growth will slow to 2.9% in 2023, down from 3.4% in 2022. This is mainly due to the slowdown in economic growth in major economies such as the United States and the Eurozone.

Leaders of various countries have generally expressed concerns about the global economic outlook. At the annual meeting of the World Economic Forum in Davos, many national leaders called on all countries to strengthen unity and cooperation. IMF chief Kristalina Georgieva warned that the world could enter a recession if major economies fail to coordinate policies. She called on countries to avoid “desperate fiscal austerity”.

Businesses face challenges brought about by economic downturn

Nike’s revenue in the third quarter of fiscal year 2022 fell 4% quarter-on-quarter, and net profit fell 13% year-on-year. Management stated in the financial report that due to the strength of the U.S. dollar, which suppressed overseas revenue and weak market demand in China and North America, the profit forecast for fiscal year 2022 has been significantly reduced. Nike is responding to the challenges posed by the global economic slowdown by adjusting product pricing and reducing operating costs.

Airbus delivered 466 aircraft in the first three quarters of 2022, a year-on-year decrease of 8%, falling short of the company’s annual target of 600 aircraft. Airbus CFO said that due to factors such as the recurrence of the new crown epidemic, geopolitical tensions, and inflationary pressures, many airlines have postponed or canceled orders, and Airbus is facing pressure from declining production. Airbus is adjusting production plans and reducing costs to cope with falling demand.

Various industries in China have been affected to varying degrees

In the complex external environment, China’s economy is also facing downward pressure. Affected by factors such as repeated epidemics and real estate adjustments, the National Bureau of Statistics predicts that China’s GDP growth will slow down to about 3% in 2022. However, various industries have been affected differently. Manufacturing industries such as automobiles and mobile phones have experienced negative growth, while new energy vehicles have maintained rapid development momentum.

Observing the economies of the world’s major economies and understanding the views of entrepreneurial leaders and industry experts will help you understand the world economic situation and help you make adjustments.

Reasons for the slowdown in global economic growth

There are many reasons for the slowdown in global economic growth, and there are roughly four main reasons:

• Global demand has shrunk due to the tightening of monetary policies by major economic powers. The Federal Reserve will massively raise interest rates in 2022 to limit inflation, slowing down the U.S. economic growth. The European Central Bank is also raising interest rates.
• Rising energy and food prices caused by the Ukraine crisis have also weakened global economic growth momentum.
• China plans to adjust its “dynamic clearing” policy, causing short-term economic shocks.
• Some emerging market countries face dollar debt risks.

Prediction and analysis of world economic development by world-renowned economists

• Nobel Prize winner in economics Joseph Stiglitz predicted in his speech at the 2023 World Economic Forum in Davos that global economic growth will slow down and that the growth momentum of developed and developing countries will weaken.
• Kenneth Rogoff, a famous American economist and professor at Harvard University, predicted in a 2023 Financial Times interview that the economies of the United States and Europe will face recession, while emerging markets and developing countries will still grow rapidly.
• Liu Mingguang, a researcher at the Institute of World Economics and Politics at the Chinese Academy of Social Sciences, pointed out in an interview with Xinhua News Agency in 2023 that China’s economy will maintain medium-to-high growth and promote the recovery of the Asian and global economies.
• Amartya Kumar Sen, a professor at India’s Nehru University, predicted in his speech at the 2023 World Economic Forum Annual Meeting that India’s economic growth will exceed that of China and become a new driving force for global growth.
• Koichi Hamada, a professor at the University of Tokyo, predicted in the 2023 Nikkei Asian Review that the Japanese economy will face long-term recession and deflationary pressure.
• Vikram Sara, a professor at the University of Cambridge in the United Kingdom, pointed out in an exclusive interview with Bloomberg in 2023 that the global recession has led to serious capital outflows from emerging markets.
• Pompidou, an academician of the French Academy of Sciences, said in an interview with French newspaper Le Monde in 2023 that climate change has seriously affected global agricultural output and hindered economic growth.
• Vincent Crawford, a professor at the University of Toronto in Canada, predicted in an interview with Canada’s CBC in 2023 that rising energy prices would suppress consumption and the global economy would face the risk of deflation.

Entrepreneurs’ judgments on the economic situation of the world’s top ten economies

A. GDP of the world’s top ten economies and their main economic pillar industries

Nation	GDP (trillions of UU$)	Main Industries	Data Sources
United States	23	High technology, finance, medical care	Agriculture International Monetary Fund 2022 report
China	18	Manufacturing, Construction, Technology, Import and Export Trade	National Bureau of Statistics 2022 Report
Japan	5	Automobile Manufacturing, Electronic Technology, Machinery Industry	Cabinet Office 2022 Report
Germany	4.2	Machinery Manufacturing, Automobiles, Chemistry, Medicine	Federal Statistical Office 2022 Report
UK	3.2	Finance, Chemicals, Pharmaceuticals, Aerospace	UK Office for National Statistics 2022 Report
France	2.9	Chemicals, food processing, healthcare, agriculture	French National Institute of Statistics and Economic Research 2022 Report
India	2.7	Industrial manufacturing, agriculture, software services, mining	2022 report of the Ministry of Statistics and Program Implementation, Government of India
Italy	2	Machinery manufacturing, fashion design, food processing, automobiles	Italian National Statistics Institute 2022 Report
Brazil	1.6	Mining, Agriculture, Petroleum, Aviation Manufacturing	Brazilian Institute of Geography and Statistics 2022 Report
Canada	1.6	natural gas, automobile manufacturing, financial services	Statistics Canada 2022 report

B. Well-known entrepreneurs’ predictions of their country’s economic development

• USA
  Warren Buffett: The U.S. economy will still grow in the long term, but at a slower pace. (CNBC, 2022)
  Elon Musk: The U.S. economy faces recession and inflation persists. (CNN, 2022)
  Tim Cook: The U.S. technology industry still has huge potential for development. (Forbes, 2022)
• China
  Alibaba Jack Ma: China’s economy is in a new round of rapid growth. (Bloomberg, 2022)
  Baidu Robin Li: There are huge opportunities for China’s economic transformation and upgrading. (China Daily, 2022)
  Tencent’s Ma Huateng: China’s economy is facing structural changes, and technological innovation is crucial. (Wall Street Journal, 2022)
• Japan
  Masayoshi Son of SoftBank Group: Japan’s economy faces structural problems and urgently needs new ideas to promote growth. (Nikkei, 2022)
  Tetsuo Maneki of Toyota Motor: Japan’s manufacturing industry is facing pressure from intensifying competition from China. (Associated Press, 2022)
  Express Yamato Higashida Akifumi: The new crown epidemic has put the Japanese economy at risk of recession. (Kyodo News, 2022)
• Germany
  Siemens Klaus Marth: The European economy is facing uncertainty and Germany needs to improve its competitiveness. (Wall Street Journal, 2022)
  Volkswagen Herbert Diess: The German automotive industry is in a period of profound change. (Financial Times, 2022)
  SAP Christian Mingler: The German software industry is expected to lead a new round of technological revolution. (dpa, 2022)
• U.K.
  James Dyson of Dyson Company: The economic outlook after Brexit is not optimistic. (BBC, 2021)
  Virgin Group Richard Branson: The UK needs to seize the development opportunities of emerging technologies. (Sky News, 2022)
  Alan Zeiger of NVIDIA: The electrification process of the British automobile industry is unstoppable. (Financial Times, 2022)
• France
  LVMH Bernard Arnault: Luxury goods sales are expected to grow strongly. (Reuters, 2022)
  Danone Group Jean-Paul Agas: The European energy crisis will hit the French economy hard. (AFP, 2022)
  L’Oreal Martin Bocaert: France needs to increase investment in scientific research and education to promote economic growth. (Les Echos, 2022)
• India
  Reliance Group Mukesh Ambani: India is expected to become a new engine of global growth. (Times of India, 2022)
  Wipro Azad Premon: The prospects for India’s software services industry are promising. (Economic Times, 2022)
  Flipkart Aditya Bilala: India’s e-commerce is booming and has huge potential. (votrestory, 2022)
• Italy
  John Elkann: Italy’s economy is facing downside risks. (Bloomberg, 2022)
  Michele Ferraro: The Italian auto industry is facing pressure for electrification reform. (Reuters, 2022)
  Massimo Perrotta: Italian retail industry continues to be weak. (ANSA, 2022)
• Brazil
  3G Capital Emlio Boto: Brazil’s economic recovery has a long road ahead. (Forbes, 2022)
  Andalin Group Andre Estrella: Brazil needs to improve infrastructure construction. (Money News, 2022)
  Magazine Luiza Lubovica Curio: Brazilian e-commerce is developing rapidly and has broad prospects. (Next city, 2022)
• Canada
  Lululemon Gared Cage: Canada’s economic outlook is positive. (CBC, 2022)
  Shopify Jim Basili: Canadian e-commerce is developing strongly. (Financial Post, 2022)
  Magna International Carmen Vervat: Canada’s automotive industry faces challenges, but prospects remain good. (Thomson Reuters, 2022)

Well-known marketing experts predict future digital marketing trends and challenges

• Philip Kotler of the United States: Video marketing will be the focus in the future. (Marketing Daily, 2022)
• Martin Solow, CEO of the British WPP Group: Protecting user privacy is a difficult problem for digital marketing. (Marketing Magazine, 2022)
• Christian Miksch, executive vice president of SAP Germany: Artificial intelligence will promote precision marketing. (dpa, 2022)
• Yukihiro Aoki, CEO of Japan’s Hakuhodo DY Holdings: Digital marketing needs to pay attention to the mobile terminal. (Nikkei, 2022)
• Marc Simon, CEO of French Publicis Group: Brands need to establish more private customer relationships. (Adweek, 2022)
• Ryan Holmes, CEO of HootSuite Canada: Social media marketing has entered a mature stage. (Marketing Canada Magazine, 2022)
• Kumar Mangram, former CMO of Flipkart in India: Voice assistants will completely change the shopping model. (Business India Today, 2022)
• Tara Komansky, founder of Australian MARKETEO marketing company: Consumer data management is becoming increasingly complex. (Australian Broadcasting Corporation, 2022)
• South Korea’s LG CMO Lee Sang-ho: 5G will give birth to a new mobile marketing model. (Yonhap News Agency, 2022)

In the face of a complex and ever-changing international environment, global economic growth has slowed down, and countries are facing varying degrees of pressure. Carefully observing the situation of the world’s major economies such as the United States, China, and Japan, and listening to the judgments of business leaders such as Buffett, Jack Ma, and Masayoshi Son, as well as experts in various industries, can help us fully understand the challenges and potential uncertainties facing the global economy. This helps companies or individuals develop flexible response strategies, find opportunities in crises, and promote sustained and healthy business development. Only by being well aware of the situation can we be able to operate with ease in this ever-changing world economic arena.