The digital marketing landscape, particularly search engine optimization (SEO), is undergoing a profound transformation driven by the “zero-click” phenomenon and the deep integration of generative AI into search engines. Traditional logic, which posited “traffic is king, and clicks are everything,” is being challenged as nearly half of global (69% on Google) and a significant portion of Chinese (prevalent in informational queries) users find answers directly…
Baidu SEO
Baidu, the Chinese search giant with its 70% market share, used to keep its changing as always in Baidu SEO and/or Baidu SEM, which may covers partially its ranking algorithm, PPC policy, secret sandbox, keywords censorship, etc.From this point, every webmaster has to face this challenge, and try to come up with every of Baidu change, in terms of SEO and PPC game particularly.
With over 18 years experience in China SEO, we offer Baidu SEO to foreign clients from around the world with the following services included,
- Baidu Keyword Analysis
- Baidu Webmaster Deployment
- Onsite SEO Audit
- Onpage Optimization
- Offsite Link Development
- SEO Competition Analysis
- Content Optimization
- User Experience Evaluation and Optimization
- SEO Performance Tracking and Optimization
Optimizing Content for Baidu Search and Brand Influence: A Guide for B2B Marketers and Business Leaders
This memo outlines a strategic approach to content creation and optimization based on Baidu’s Content Quality Guidelines. The goal is to improve search rankings and enhance brand influence by focusing on creating genuinely high-quality content. This is not just an SEO tactic; it’s a fundamental investment in our brand’s authority and user loyalty. 1. The Strategic Imperative: Why Content Quality Is Our Core Competitive Advantage…
A Guide to Baidu SEO for Western Businesses
This guide provides Western businesses with a comprehensive overview of Baidu SEO, leveraging a framework that covers market analysis, core strategies, common pitfalls, and expected outcomes. Understanding the Chinese Search Market The Chinese search engine landscape is unique and highly competitive. As of the first half of 2025, Baidu holds a 52.79% overall market share, although this has dropped significantly from its 2021 peak of…
AI Reshaping the Search Ecosystem: New Marketing Opportunities Amid Baidu’s Evolving Algorithm
Key Insight: Technological Evolution Creates New Rules—Those Who Adapt Will Lead Tomorrow While Baidu’s increasingly complex search algorithms have been challenging for businesses, its AI transformation also presents fresh opportunities. In 2024, Baidu Cloud revenue grew 26% year-over-year, with its Wenxin large language model achieving 1.65 billion daily API calls. Following integration with DeepSeek, inference costs dropped by 70%. Against this backdrop, businesses must redefine…
Baidu SEO Guide & SEO Resource
As the Chinese search giant with its 70% market share, Baidu used to keep its changing as always in Baidu SEO and/or Baidu SEM, which may covers partially its ranking algorithm, PPC policy, secret sandbox, keywords censorship, etc. From this point, every webmaster has to face this challenge, and try to come up with every of Baidu change, in terms of SEO and PPC game…