China’s social media platforms are dynamic and rapidly evolving, presenting immense opportunities for international companies. Understanding the unique ecosystem of each platform is crucial for success in this highly competitive market. Key Platforms and Their Strategic Value Here’s a breakdown of China’s major self-media platforms and why they’re essential for reaching specific audiences: A, WeChat Channels: The Super-App Ecosystem WeChat Channels have become a self-contained…
Category Archives: video marketing
Short Video Marketing: How to Make Your Brand Stand Out in the Sea of Content
In today’s age of information overload, short videos have become an essential way for us to consume information and entertainment. Brands have also turned their attention to this realm, hoping to capture consumers’ attention through short videos. However, how can you ensure that your short video marketing strategy is truly effective and doesn’t get lost in the vast sea of video content? Let’s discuss a…
The Rise of WeChat Video Accounts and the Battle with Douyin
WeChat video accounts have emerged as a new video content platform, with Tencent successfully expanding into the booming short video sector. This new feature allows creators to gain a following and monetize their content, posing a direct challenge to the industry leader Douyin. The Rapid Growth of WeChat Video Accounts WeChat video accounts have experienced explosive growth, with projections suggesting the video account market could…
How China’s Short Video Platforms Distribute Their Massive Traffic Across Creators
Short video has exploded in popularity among China’s internet users and become a vital part of any media strategy. However, the unique ecosystem centered around local platforms like Douyin and Kuaishou operates very differently than Western social networks. The mechanism for traffic distribution determines which creators can capitalize on this booming format. This article analyzes China’s short video landscape, platform characteristics, and recommendations for brands…
Short Video and Livestream Struggling for The Core Barrier
China Short videos and livestream have been enthusiastically sought after by Chinese users, but the number of views fluctuates up and down, and short videos have not yet found a core barrier to the business competition in market. Since 2019, short videos have been the hottest focus of the Internet. Despite the emergence of leaders such as Douyin and Kuaishou, there is no shortage of…