Building a brand in social media is a long-term systematic project. According to the latest report of GlobalWebIndex in 2022, among Internet users aged 16 to 64 in China, each spends up to 2 hours a day on social media. Social media has brought brands closer to consumers and is disrupting the daily work of marketers. In 2021, WeChat users will exceed 1.2 billion, and…
Category Archives: Social Marketing
China KOL Marketing 2022
In 2021, some new brands will have close contact with young people in Douyin, Xiaohongshu, and Station B, and have achieved good results in sales. Recently, the “2022 China New Consumer Brand Development Trend Report”, based on 200,000+ data samples, revealed tips for KOL marketing of new consumer brands from the perspective of the current situation of the objective external environment, brand development and trends….
The Importance of Key Opinion Customer in China
In the era of the rise of social e-commerce, the commercial value and influence of China’s key opinion customers (KOC) have become increasingly prominent. It is one of the forces that cannot be ignored when all destination tourism bureaus formulate marketing policies for the Chinese market. KOC can have the influence to influence consumer decision-making, there is a big reason for the “non-commercial” characteristics. When…
The Changes in China Community Marketing
With the development of society, Chinese cities have shown a community-based lifestyle. Marketing derives a new marketing model-“community marketing”. The Past of Community Marketing The development of Chinese community marketing can be roughly divided into three stages: 1. The first stage – corporate direct sales The enterprise walks into the community, sells and obtains profits in the form of direct sales promotion. Usually, this is…
Those Short Video Platforms in China
Here are those popular short video marketing platforms in China, including: TikTok, Miaopai, Weishi, Bilibili, Pear Video, etc. 1.TikTok Douyin Short Video, a short video sharing platform designed to help mass users express themselves and record a better life. Apply artificial intelligence technology to create rich and diverse gameplay for users, allowing users to easily and quickly produce high-quality short videos in life. 2.Miaopai Take…