In the current era of digital marketing, the landscape is dominated by a powerful trinity: social media marketing, search engine marketing (SEM), and the emerging frontier of Generative Engine Optimization (AI GEO). While AI GEO uses generative tools to empower brand growth and ranking, and search marketing captures intent, social media provides the vital emotional and technical “bridge” needed to enter China’s unique digital ecosystem….
Category Archives: Social Marketing
2025 China Digital Platform Regulations and Compliance
Study Guide: 2025 China Digital Platform Regulations and Compliance 1. What were the primary areas of focus for Douyin’s new regulations announced in August 2025? Douyin’s August 2025 regulations primarily focused on three main areas: e-commerce livestreaming, group livestream (团播) management, and private message specifications. Additionally, the platform launched a special initiative to govern gossip-related behaviors in livestreams. 2. According to the notice from the…
A Creator’s Guide to Social Media Algorithms and AI Prompt Strategies
This paper analyzes the ever-evolving landscape of social media, detailing the core algorithmic principles that govern content visibility and providing a strategic framework for leveraging AI-Generated Content (AIGC). It is designed to equip content creators, marketers, and businesses with the knowledge to thrive in an era where algorithms are the new gatekeepers. Part 1: Decoding the Digital Gatekeepers Every social media platform has a unique…
Cracking the Code: A Visual Guide to China’s Social Media Algorithms
For many Western brands venturing into China’s vibrant digital landscape, the experience can be perplexing. Despite significant investment in self-media platforms like WeChat, Douyin, and Xiaohongshu, the results often fall short of expectations: dismal readership, minimal likes, and scarce shares. This leads to a common, frustrating question: “Does persisting even make sense?” The conventional wisdom of “just keep going” often rings hollow when the underlying…
Strategic Content Planning in China’s Social Media Ecosystem: A Data-Driven Approach for Global Marketers
For global marketers trying to crack the Chinese digital landscape, the chaotic world of self-media can feel like a black box. What makes content resonate? What fuels long-term growth? The answer lies in strategic planning—and in data. 1. Audience Insight Isn’t Optional—It’s Foundational Don’t assume your Western audience personas will work in China. Local consumer behavior, emotional triggers, and content preferences vary widely. Invest in…