short video

Short Video & Livestream Struggling for its Core Barrier

Short videos and livestream have been enthusiastically sought after by users in China, but the number of views fluctuates up and down, and short videos have not yet found a core barrier to competition in market. Since 2019, short videos have been the hottest focus of the Internet. Despite the emergence of leaders such as Douyin and Kuaishou, there is no shortage of live broadcast…

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Volcano and Douyin merging in Chinese Short Video

On January 8, 2020, Volcano proclaimed its merger with Douyin, renamed Douyin Volcano, and launched a new logo. The merger of Douyin and Volcano is not just that simple. Behind this, the merger is likely to have a profound impact on both the creators of the short video field and the landscape of the short video platform. The Douyin + volcano fusion shows threefold benefits:…

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