Here’s a brutal truth: Most Western B2B companies in China are failing spectacularly on WeChat. While local businesses—even small restaurants—build thriving communities, global brands with million-dollar marketing budgets struggle to get noticed. The numbers don’t lie. In China’s $7 trillion industrial market, 90% of professionals use WeChat for business communication daily. Email? Forget it. WeChat messages see 95% open rates compared to email’s dismal 20%….
brand marketing china
Baidu Brand Protection: A Condensed Guide for Western Brands
Western brands’ traditional strategies for brand term protection on Baidu are largely ineffective. China’s unique digital ecosystem, characterized by Baidu’s market dominance, distinct consumer behaviors, and strict regulations, necessitates a fundamentally different approach. This report condenses key insights into why conventional methods fail, outlines the prevalent traffic hijacking threats, and details a proactive, multi-dimensional “brand search firewall” strategy combining legal and technical measures for sustainable…
Unlocking Brand Growth in China for 2025: The Dual Revolution of Instant Gratification and Experience Reinvention
I. Instant Retail: From “Fast” to “Faster” – Reshaping Consumer Scenarios Explosive Growth and Accelerated Delivery Between January and August 2024, China’s instant retail sector grew by 26.2%, vastly outpacing the overall retail sales growth of 3.4%. Platforms like JD.com and Meituan have pushed consumer expectations to new limits with “delivery in as little as 9 minutes,” driving a resurgence in front-loaded warehouse models (with…
How to Increase Brand Awareness in China
Building brand awareness is critical for companies looking to enter or expand in the Chinese market. With over 1.4 billion consumers, China offers huge potential, but also intense competition. Companies need effective strategies to make their brand stand out. Here are some key ways to increase brand awareness in China: Identify Your Target Audience China has a massive and diverse population. It’s essential to research…
How to Increase Brand Awareness in China
Building brand awareness is crucial for companies to stand out in China’s competitive market. According to surveys, familiar brands enjoy higher brand attitude and purchase intention among consumers. This article provides effective strategies and steps to increase brand awareness in China. The Crucial Chinese Market China is the world’s largest consumer market and its middle class is rapidly expanding. Capturing market shares in China should…