In the Chinese market, digital trends are changing regularly, just as they do in the Western world. On the other hand, they differ slightly in China. Foreign companies intending to locate in the world’s largest market have no choice but to be fully aware of the latest digital trends in China. To hope to succeed in the Chinese landscape by implementing the same marketing strategies…
China Internet Marketing & Tips
Embedded Marketing in China
Last week, we received one inquiry from Seoul, Korea, asking for promotion solution on Seoul transportation card in China. Generally, this should be calling 2 parts, targets, those who are planning to visit Seoul ad campaign, SEO, PPC, DSP, etc. However, this kind campaign gets limitation in execution because Korea and China still remain political friction due to THAAD issue. We therefore offered embedded marketing,…
35 Comprehensive Test Areas of China Cross-border e-Commerce
On July 19, The State Council of China approved another 22 cities as new comprehensive test areas of China cross-border e-commerce, along with former 13 cities. These new cities are Beijing, Hohhot, Shenyang, Changchun, Harbin, Nanjing, Nanchang, Wuhan, Changsha, Nanning, Haikou, Guiyang, Kunming, Xi’an, Lanzhou, Xiamen, Tangshan, Wuxi, Weihai, Zhuhai, Dongguan, Yiwu. Obviously, this indicates clearly that China encourages Chinese people to purchase more products through these…
Baidu Algorithm Keeps Changing Frequently in 2018
Baidu SEOers are now facing big challenge in common. Keywords rankings slide down and organic traffic keeps decreasing this 2018. This is an irreversible trend of Baidu SEO. From the beginning of 2018 to the present, Baidu released its algorithm updates more than 10 times, within which the word “severely cracked down” appeared 3 times. Your site may get worse if you meet their update…
Fast Growing Market of China Outbound Tourism
Some may think Chinese tourists are noisy, unkindly even rude sometimes, but it’s the obvious trends in the international tourism market that China outbound tourism becomes stronger part with its fast growing in this world. More and more independent Chinese youth are now looking everyday to visit Southeast Asia, Europe, Australia and New Zealand, USA. What if your website is not seen in China and you are not…