Baidu’s 2025 algorithm updates represent a significant shift toward prioritizing user experience, advanced content understanding, and sophisticated low-quality content detection. These changes will require businesses to adapt their strategies, moving away from traditional SEO tactics and focusing on high-quality, multi-modal content. User Experience (UX) is Now a Core Ranking Factor The new algorithm places a heavy emphasis on UX metrics. This includes several key factors:…
Category Archives: Baidu PPC
AI Reshaping the Search Ecosystem: New Marketing Opportunities Amid Baidu’s Evolving Algorithm
Key Insight: Technological Evolution Creates New Rules—Those Who Adapt Will Lead Tomorrow While Baidu’s increasingly complex search algorithms have been challenging for businesses, its AI transformation also presents fresh opportunities. In 2024, Baidu Cloud revenue grew 26% year-over-year, with its Wenxin large language model achieving 1.65 billion daily API calls. Following integration with DeepSeek, inference costs dropped by 70%. Against this backdrop, businesses must redefine…
Baidu PPC: Challenges in 2024
Baidu’s bidding ranking system, a crucial element of search engine marketing, is currently facing several significant challenges. These issues have emerged as the competitive landscape evolves and user expectations shift. Below are the primary challenges identified: 1. Increased Industry Competition The number of companies engaging in Baidu’s bidding has surged, resulting in heightened competition for keywords, particularly in lucrative sectors. This intensification has driven up…