Both of these are products of Tencent, but there are still big differences in actual use. What is the difference between WeChat and WeChat? 1. Product positioning is different The positioning of personal WeChat is social, mainly used for personal daily interpersonal communication. Enterprise WeChat is positioned as a commercial service. By providing enterprises with more auxiliary office functions and customer management and operation functions,…
The Big Misunderstanding of WeChat
Many Western have unrealistic expectations of China WeChat. For example, WeChat will play a vital role in China digital marketing. Some people think WeChat is the Chinese Facebook that all Chinese like to use. In fact, there is a very big difference between WeChat and Facebook. You can query people based on certain filters on Facebook, and then optionally link them as friends. However in WeChat,…
Enterprise WeChat Quietly Changed its Name of Overseas Version
Recently, the English name of the enterprise WeChat (overseas version) has been changed from WeChat Work to WeCom. The official website of the enterprise WeChat English version has shown the English name WeCom. According to the official website of Enterprise WeChat, Enterprise WeChat is a professional office management tool launched by Tencent’s WeChat team in 2016. It maintains a consistent communication experience with WeChat ,…
WeChat Users Keeping Growing Through Tencent AI & e-Payment
The latest data shows that the number of monthly active WeChat users has reached 1 billion (MAU). Although its growth rate in the third quarter of 2017 was 15.8%, there has been no doubt that the growth rate has steadily decreased. With the slowdown in the number of WeChat users, Tencent is taking advantage of WeChat as personal connection, commercial and service bridges to drive…
China Top 10 App, 1st Quarter 2017
John Wei from QiYang Marketing Consulting, April 20, 2017 China Apps still keep growing in the first quarter of 2017, as mobile users reach over 800 millions. Here’s top 10 China App according to Analysys. The most popular one is WeChat without doubt, followed by QQ and other 2, Alipay and Tmall from Alibaba group. Rank LOGO App Description Active Users (M) Growth 1 WeChat…