wechat marketing

Strategies for Boosting Your WeChat Official Account Readership

As a digital content creator or editor in the new media landscape, enhancing the readership of your WeChat Official Account is crucial for success. Here are some key strategies tailored for Western audiences to increase engagement and readership. High-Quality Content Creation Understanding Your Audience: Regularly conduct surveys and interviews to gather data on your readers’ demographics, interests, and information needs. Use this data to create…

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The Rise of WeChat Video Accounts and the Battle with Douyin

WeChat video accounts have emerged as a new video content platform, with Tencent successfully expanding into the booming short video sector. This new feature allows creators to gain a following and monetize their content, posing a direct challenge to the industry leader Douyin. The Rapid Growth of WeChat Video Accounts WeChat video accounts have experienced explosive growth, with projections suggesting the video account market could…

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How to Do B2B Marketing on WeChat

WeChat is the most popular social media platform in China and the app that people use the most to socialize online. As of June 2021, the number of monthly active users of WeChat has exceeded 1.1 billion, covering almost all Internet users in China. WeChat occupies an unshakable position in the Chinese social media market. WeChat daily active users and average daily time spent In…

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How to Operate B2B Marketing on WeChat

When WeChat has 1.2 billion monthly active users worldwide, it is more than a simple social application. In recent years, the relevance of WeChat as a business tool has increased significantly, and it has become an important means of B2B marketing for many companies. It promotes business connections and helps companies build solid customer relationships in the Chinese market. How to use WeChat, a super…

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Why WeChat Marketing Is So Important

In China today, your customers, sales leads, friends, and family are almost all in your WeChat social circle. What is WeChat marketing? WeChat marketing takes the WeChat platform as the core to achieve a series of marketing operations on WeChat to achieve target customer visits, build trust, promote transactions, and complete customer reputation. The importance of WeChat marketing WeChat has become the social platform with…

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