In the digital transformation, IKEA is slow to act. IKEA China only opened its flagship store on Tmall in 2020, which is also the epitome of IKEA’s brand transformation. In November 2020, IKEA announced that it will lay off 7,500 employees worldwide in the next two years. This is the largest job adjustment in the history of IKEA since the layoff of 5,000 employees in…