In today’s age of information overload, short videos have become an essential way for us to consume information and entertainment. Brands have also turned their attention to this realm, hoping to capture consumers’ attention through short videos. However, how can you ensure that your short video marketing strategy is truly effective and doesn’t get lost in the vast sea of video content? Let’s discuss a…
china video marketing
How China’s Short Video Platforms Distribute Their Massive Traffic Across Creators
Short video has exploded in popularity among China’s internet users and become a vital part of any media strategy. However, the unique ecosystem centered around local platforms like Douyin and Kuaishou operates very differently than Western social networks. The mechanism for traffic distribution determines which creators can capitalize on this booming format. This article analyzes China’s short video landscape, platform characteristics, and recommendations for brands…