Key Insight: Technological Evolution Creates New Rules—Those Who Adapt Will Lead Tomorrow While Baidu’s increasingly complex search algorithms have been challenging for businesses, its AI transformation also presents fresh opportunities. In 2024, Baidu Cloud revenue grew 26% year-over-year, with its Wenxin large language model achieving 1.65 billion daily API calls. Following integration with DeepSeek, inference costs dropped by 70%. Against this backdrop, businesses must redefine…
baidu marketing
Changing Trends in Baidu Search in 2024 and Corresponding Strategies
According to search results, Baidu search may undergo some new changes and trends in 2024. Here are some of the potential alterations: Strengthening of Semantic Search: Baidu may focus more on understanding the user’s search intent rather than just matching keywords. This means that the quality and relevance of the content will become more important. Mobile-First Indexing: With the widespread adoption of mobile internet, Baidu…
How to Boost Baidu Marketing Performance for Western Companies in China
With over 989 million internet users, China offers alluring digital marketing opportunities for Western companies. However, succeeding requires localizing strategies for leading platforms like Baidu – which holds over 70% search engine market share. By optimizing campaigns, brands can efficiently engage Chinese consumers. Here are proven approaches to lift Baidu marketing effectiveness. The Power of Search for Western Brands in China Baidu’s dominance gives it…