We received a call today. One Chinese company engaged in food production and sales, who is completely puzzled with its online business performance. “We have opened many flag stores on Tmall, JD and other platforms. Why is our sales not good as expected?” There are many e-commerce platforms in China, among which Tmall and JD are the dominant top 2 giants. Open flag stores on…
China Internet Marketing & Tips
Digital Transformation of IKEA in China
In the digital transformation, IKEA is slow to act. IKEA China only opened its flagship store on Tmall in 2020, which is also the epitome of IKEA’s brand transformation. In November 2020, IKEA announced that it will lay off 7,500 employees worldwide in the next two years. This is the largest job adjustment in the history of IKEA since the layoff of 5,000 employees in…
How to Apply for A Free SSL Certificate in China
The SSL certificate can help our website content to be encrypted and protected in the transmission of information, which is a security guarantee for the website and users. At the same time, websites with SSL certificates will get more chances in searching organic ranking. How to get a free SSL certificate in China? We recommend that you apply through a large cloud service provider platform…
How Many Leads Would You Expect through China SEO
How Many Leads Would You Expect through China SEO? It depends on your industry, target keywords, your brand awareness, your webiste UX(user experience), converion rate, etc. Here, we give the actual number of leads growth of one of our customers for your reference. Industry: Human Resource Service: China SEO Period: from 2018 till now The total sales leads the client achievd in 2020, was 286,…
The Big Misunderstanding of WeChat
Many Western have unrealistic expectations of China WeChat. For example, WeChat will play a vital role in China digital marketing. Some people think WeChat is the Chinese Facebook that all Chinese like to use. In fact, there is a very big difference between WeChat and Facebook. You can query people based on certain filters on Facebook, and then optionally link them as friends. However in WeChat,…