Marketing Tips: Your Professionalism Is Worthless Without Customer Trust
A salesperson said that he has a good friend who thinks he has a good relationship and knows that he is doing insurance. Once, the salesman showed his professional knowledge to his friends. The other party said that it is very good, and if there is a need, he will cooperate with him. But later, this friend asked someone else to plan a large order with a total premium of 10 million yuan. This matter made the salesman depressed for a long time.
Where is the problem? The salesman’s friends didn’t trust him.
Without trust, your profession is worthless. It can be said that without trust, your profession is worthless and will not help you.
A lot of people in sales are thinking about the customer’s problems with their own heads, thinking that the customer has risks in this regard, thinking that the customer needs it, thinking that the customer will think so, thinking that the customer may have no money, and thinking that the customer trusts me… …It turns out that these are just my own wishful thinking.
In the final analysis, the most important thing to sell is to sell yourself. After selling yourself and gaining the trust of customers, it doesn’t matter what you are selling.
If you want to achieve the purpose of the transaction, you must first solve the problem of customer trust. So how can we gain the trust of customers?
First of all, you need to make customers feel that you are a reliable person. A reliable impression is accumulated through small things, and it is a long-term process.
Secondly, it is also a shortcut to be introduced by reliable people. In the eyes of many people, if a reliable person recommends it, there is a high probability that it will be reliable.
In addition, there are some ways to let customers see your character, your profession, and your circle of friends, all of which can increase your trust.
There are ways to make customers trust. Gaining the trust of customers is not something that can be achieved overnight, it needs to be accumulated over a long period of time. With trust, the rest is easy to handle.