China is a fast emerging major player in the outbound tourism market for the whole world. According to CNTA, government statistics show that the China outbound tourists reached 122 million in 2016, with the increasing rate of 4.3%. And the total expense went to US$109.8 billions, 5.1% increasing in comparison with 2015.
How Chinese Get Information on Outbound Travel
The top 3 channels Chinese outbound tourists get information are, vertical travel platform(53.6%), social sharing(39.6%), and travel engine(39.4%).
Travel Products Chinese Choose
Chinese tourists were more likely to choose group travel when they travelling overseas before, but 58.6% of them came to prefer self-guided tour since 2016.