If you are currently running a Baidu SEO campaign by pumping resources into generic link building—acquiring links from blog comments, low-quality directories, or foreign domains—you are likely wasting money, time, and trust. For years, the belief that “backlinks are king” dominated search strategy globally. However, for Western marketers targeting China’s massive 1.1 billion internet user base , relying on Google-centric link tactics is a critical…
Category Archives: Content Marketing
China ePR Tips & Publishing Platforms
ePR is a powerful marketing tool in brand communication. ePR requires preliminary research, campaign planning, media selection and executive operation. If you are not yet familiar with the rules, techniques and publishing platform of Chinese ePR, here are the specific details for you. 1. Research competitors through market surveys Study the opponent first, including the publishing channel, the content and quality of the ad, and…
10 Useful Digital Marketing Statistics in 2020
Digital marketing is a trend in recent years. Affected by the COVID19 epidemic, many traditional enterprises that originally relied on physical sales and offline activities were also forced to undergo digital transformation. Do you understand digital marketing? Take a look at the 2020 digital marketing data from Internet Data Corporation, which can help you make a more effective digital marketing plan. 1, 33% of Internet…