This is the case study of product video marketing on athletes recovery product.
1, Introduction of This Video
- Title: The feedback from athletes after using this NanoVi recovery machine
- Author: eng3, Life Science Technology
- Description: Some athletes showed their feedback as testimonials of the eng3 product, how it helped them recover from sport fatigue and performance improvement
- Video Length: 2 mins 22 seconds
- Video Platform: Tudou
- Video Poster: carriencc
- Posting Date: May 14, 2019
- Video URL: https://video.tudou.com/v/XNDE4MDg0Mzk0NA==.html
2, Case Study on This Video
2.1, Content Structure
- Value description from the company CEO & founder, co-founder
- 4 testimonials from baseball players and racing players
- The scene of using NanoVi machine
2.2, Commercial Section
4 professional players described clearly how this product helped them recover from sport fatigue, and improve their performance to the next level.
2.3, Good Points
- Convincing words from real athletes players showing product value
- Translation subtitles in whole video helping Chinese totally understand what the founders and players say
2.4, Weak Points
- The layout of the product looks pretty average.
3, Video Marketing Performance
- Plays: n/a
- Likes: n/a
- Bookmarks: n/a
- Comments: n/a
- Forwards: n/a
This is the very typical product video marketing with powerful testimonials therein, to convince target customers in good way from marketing point of view.