Product Video Marketing Case Study, Testimonials from Customers

Posted on in video marketing

This is the case study of product video marketing on athletes recovery product.

1, Introduction of This Video

  • Title: The feedback from athletes after using this NanoVi recovery machine
  • Author: eng3, Life Science Technology
  • Description: Some athletes showed their feedback as testimonials of the eng3 product, how it helped them recover from sport fatigue and performance improvement
  • Video Length: 2 mins 22 seconds
  • Video Platform: Tudou
  • Video Poster: carriencc
  • Posting Date: May 14, 2019
  • Video URL: https://video.tudou.com/v/XNDE4MDg0Mzk0NA==.html

2, Case Study on This Video

2.1, Content Structure

  • Value description from the company CEO & founder, co-founder
  • 4 testimonials from baseball players and racing players
  • The scene of using NanoVi machine

2.2, Commercial Section

4 professional players described clearly how this product helped them recover from sport fatigue, and improve their performance to the next level.

2.3, Good Points

  • Convincing words from real athletes players showing product value
  • Translation subtitles in whole video helping Chinese totally understand what the founders and players say

2.4, Weak Points

  • The layout of the product looks pretty average.

3, Video Marketing Performance

  • Plays: n/a
  • Likes: n/a
  • Bookmarks: n/a
  • Comments: n/a
  • Forwards:  n/a

4, Conclusion

This is the very typical product video marketing with powerful testimonials therein, to convince target customers in good way from marketing point of view.

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