This is the case study of product video marketing on athletes recovery product.

1, Introduction of This Video

• Title: The feedback from athletes after using this NanoVi recovery machine
• Author: eng3, Life Science Technology
• Description: Some athletes showed their feedback as testimonials of the eng3 product, how it helped them recover from sport fatigue and performance improvement
• Video Length: 2 mins 22 seconds
• Video Platform: Tudou
• Video Poster: carriencc
• Posting Date: May 14, 2019
• Video URL: https://video.tudou.com/v/XNDE4MDg0Mzk0NA==.html

2, Case Study on This Video

2.1, Content Structure

• Value description from the company CEO & founder, co-founder
• 4 testimonials from baseball players and racing players
• The scene of using NanoVi machine

2.2, Commercial Section

4 professional players described clearly how this product helped them recover from sport fatigue, and improve their performance to the next level.

2.3, Good Points

• Convincing words from real athletes players showing product value
• Translation subtitles in whole video helping Chinese totally understand what the founders and players say

2.4, Weak Points

• The layout of the product looks pretty average.

3, Video Marketing Performance

• Plays: n/a
• Likes: n/a
• Bookmarks: n/a
• Comments: n/a
• Forwards:  n/a

4, Conclusion

This is the very typical product video marketing with powerful testimonials therein, to convince target customers in good way from marketing point of view.