Embedded Video Marketing Case Study, China Outbound Tourism

Posted on August 30, 2019, 3:28 pm in embedded marketing, video marketing

This is the case study of embedded video marketing on China outbound tourism.

1, Introduction of This Video

Title: Korea travel diary Seoul 2016
Author: an unknown girl
Description: vblog of a young Chinese couple about their 6-day travelling in Seoul, Korea, including flight, hotel, city sightseeing, food, hanging around, night life, shopping, etc.
Video Length: 17 mins 22 seconds
Video Platform: iQiYi
Video Poster: Very Interesting with 70 followers
Posting Date: May 22, 2018
Video URL: http://www.iqiyi.com/w_19rzind5ih.html

2, Case Study on This Video

2.1, Content Structure

Recording their travel from day 1 to end
Comments on attractions, hotel and room, restaurant and food, shopping

2.2, Commercial Section

This couple marked names of hotels, restaurants, attractions on the video as recommendation, but apparently, this couple highlighted trickily one digital camera many times as embedded marketing in this video.

2.3, Good Points

Attractive elements as beautiful girl, delicious food, attractions, lovely pets, etc.
Soft-embedded advertising for hotels, restaurants, and digital cameras looks pretty natural
Good skills of video post-production

2.4, Weak Points