Have you ever thought that simply replicating Western SEO strategies would work wonders in China? When we talk to overseas business owners and marketers, we often hear about their confusion regarding the Chinese digital marketing landscape. Many believe that by simply porting their mature Western SEO strategies to China, they can achieve success in the Chinese market. However, the reality is far from it. Today,…

In an era of global digital connectivity, many businesses assume that a website hosted on a reputable international platform ensures worldwide accessibility. However, a recent case involving a European company’s website hosted on Amazon Web Services (AWS) highlights the complex realities of internet access and search engine optimization (SEO) in China. The European company’s website, hosted on AWS’s global infrastructure, appeared to function normally from…