china ePR

4 Tips to Help High-quality ePR

Compared with hard advertisements, ePR is the “text advertisement” written by the marketing copywriter of the enterprise or the advertising company. Compared with hard advertisements, soft texts are called soft texts because of their “soft” characters. When the homogeneity of ePR content becomes more and more serious, the value that ePR can bring gradually decreases. The ePR must have its own style and create a…


China ePR Tips & Publishing Platforms

ePR is a powerful marketing tool in brand communication. ePR requires preliminary research, campaign planning, media selection and executive operation. If you are not yet familiar with the rules, techniques and publishing platform of Chinese ePR, here are the specific details for you. 1. Research competitors through market surveys Study the opponent first, including the publishing channel, the content and quality of the ad, and…