MySpace, BBC sign video share agreement, China Online Marketing, Shanghai, China

The online community MySpace has signed an agreement with BBC Worldwide to bring some of the British broadcaster’s programs to a worldwide audience, media reported Thursday.

The agreement will allow MySpaceTV users to subscribe to a BBC Worldwide channel, then view and share clips from current and archived content. Clips will be available to MySpaceTV users globally.

Other BBC programs that will be featured include “Robin Hood,” “Torchwood,” “The Catherine Tate Show,” “Red Dwarf” and “The Mighty Boosh.”

The BBC already has a deal with Google Inc.’s YouTube allowing the popular video-sharing site to show excerpts of news and entertainment programs.

Visitors to MySpace will be able to share clips with friends through such means as embedding them into their personal profile pages.

“With the global nature of the deal, this is a great opportunity to put the best shows from the BBC in front of new audiences,” Simon Danker, director of digital media for BBC Worldwide, said in a statement.

The British Broadcasting Corp. and MySpace will share advertising revenue under the deal.

Jeff Berman, MySpace’s executive vice president for marketing and content, said the deal “reflects a fast-approaching Internet future defined by co-operation between corporations.”

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