Step 4 – Create a list of all the web sites you have found related to your web site. You can list these web sites however you prefer. Personally I always rank them based on their link popularity, ranking and Page Rank. This allows you to have a good idea which ones you should target first. If your web site is new you should go after the web sites that don’t have the highest link popularity or Page Rank.
Step 5 – Finally, we are nearly done. It’s time to put all the information you have gathered into action. Send a custom e-mail to each site requesting to exchange links. Remember not to use generic e-mail link exchange request, half of the time these are deleted without ever being truly considered. State the webmaster’s name, this will show that you have at least looked at the web site.
Next, you need to mention something you liked about their web site. Who doesn’t like a nice compliment every once in while? I know I like them and you are probably the same way. Compliments can help seal the deal, they not only make the webmaster like you more, but also show that you took the time to look over their web site.
Tell them about your web site. What is offers and how it can benefit their visitors. Unfortunately many webmaster no longer care about offering a useful resource and only care about money. So, you’ll need to tell them how much traffic you get and how it can benefit both of you. Tell them exactly where you think your link should be placed on their site. Also tell them URL of where you’ll be placing their link on your web site.