Baidu SEO Updates

Here’s a list of update records on Baidu SEO from Baidu officially, including Baidu algorithm, Baidu search rules and policies, etc.

  • May 24, 2021: Prohibited the folding of the main content of the landing page
  • May 14, 2020: Released a new service of “Quick Inclusion”, which guarantees to include submitted pages within 48 hours
  • April 6, 2020: Published “Baidu APP Mobile Search Landing Page Experience White Paper 5.0 Special Interpretation” to help marketers improve search experience optimization skills
  • April 2, 2020: Released “Baidu Search Premium Content Guide”, detailing the standards of qualified content
  • Nov 7, 2019: version 2.0 of “Fine Raining Algorithm” has been released officially, applied to PC/H5/App sites in B2B industries, to defend against those who generate spam content
  • October 8, 2019: Upgrade its Fenghuo to version 2.0, to emphasize security of website in ranking algorithm
  • January 25, 2019: Those media URL isn’t shown on result page, and name of media instead, which may get users confused of what exactly media indexing pages are
  • June 28, 2018: “Fine Raining Algorithm” will be released in middle of July, 2018, to  defend against those who run couple of websites only for more keywords rankings
  • March 12, 2018: announced to fight against those indexed pages which contain “AliPay red envelope”
  • January 24, 2018: released its “Baidu Whitepaper of Mobile Landing Page Optimization 3.0”
  • November 27, 2017: released its official “Baidu Whitepaper of Mobile Website Optimization”, covering 5 sections of forwards, website development, site optimization, Baidu special tools and FAQ.
  • November 20, 2017: declared to update its ranking algorithm called “Thunder” (Jing Lei) to defend against black SEO, which improves keywords rankings by clicks/CTR.
  • October 31, 2017: changed Baidu Webmaster to Baidu Search Resource, with the domain of instead of
  • August 30, 2017: declared that Baidu has improved the performance of its spider in crawling https sites.
  • August 22, 2017: denied there were man power involved in news rankings. Any of news portal sites can report to Baidu through Baidu Webmaster.
  • July 31, 2017: to admit AI is playing key role in search business nowadays, since 2012.
  • July, 2017: to give better service to those VIP members of Baidu Webmaster club, with quick response and support, as Baidu regards websites as its suppliers.
  • June, 2017: hurricane algorithm launched, to punish those sites with bad collection of content by simply copying from others. This is strong signal to encourage high quality of original content, in order for better search ecological environment