Interview Video Marketing Case Study, Expert of SAP

Posted on September 6, 2019, 2:37 pm in video marketing

This is the case study of interview video marketing on SAP product.

1, Introduction of This Video

Title: Interview with SAP Executive, Rethinking of Global Service
Author: Executive Talk, SAP Labs China
Description: This is an interview with top SAP executive, talking about new business models in China, reaction on this change especially in global service, and SAP in China.
Video Length: 3 mins 35 seconds
Video Platform: Video QQ
Video Poster: unknown
Posting Date: May 7, 2019
Video URL: https://v.qq.com/x/page/n0867amycpo.html

2, Case Study on This Video

2.1, Content Structure

Questions and answers between SAP executive and program host from SAP Labs China
introduction of SAP China

2.2, Commercial Section

This is a dedicated interview talking about the trends of global service from SAP expert, which shows SAP important role naturally in the service industry.

2.3, Good Points

Good brand image with excellent expertise in service industry
Translation subtitles in whole video helping Chinese totally understand what the executive and host say

2.4, Weak Points

It would be much attractive if this becomes story telling.

3, Video Marketing Performance

Plays: 1,872
Comments: n/a

4, Conclusion

This is the very typical interview for most consulting firms, widely used in business video marketing, showing professional knowledge to convince people in appropriate way from marketing point of view.