This is the case study of interview video marketing on SAP product.
1, Introduction of This Video
- Title: Interview with SAP Executive, Rethinking of Global Service
- Author: Executive Talk, SAP Labs China
- Description: This is an interview with top SAP executive, talking about new business models in China, reaction on this change especially in global service, and SAP in China.
- Video Length: 3 mins 35 seconds
- Video Platform: Video QQ
- Video Poster: unknown
- Posting Date: May 7, 2019
- Video URL: https://v.qq.com/x/page/n0867amycpo.html
2, Case Study on This Video
2.1, Content Structure
- Questions and answers between SAP executive and program host from SAP Labs China
- introduction of SAP China
2.2, Commercial Section
This is a dedicated interview talking about the trends of global service from SAP expert, which shows SAP important role naturally in the service industry.
2.3, Good Points
- Good brand image with excellent expertise in service industry
- Translation subtitles in whole video helping Chinese totally understand what the executive and host say
2.4, Weak Points
- It would be much attractive if this becomes story telling.
3, Video Marketing Performance
- Plays: 1,872
- Comments: n/a
This is the very typical interview for most consulting firms, widely used in business video marketing, showing professional knowledge to convince people in appropriate way from marketing point of view.