Chinese search engine Baidu.com is currently developing a new search advertising model named BrandLink.
According to local media reports, Baidu’s new BrandLink area, which is laced at the top of Baidu’s web search results, is an information dissemination platform customized for famous brands. This innovative search model combines various display methods, including words, pictures and videos, which can improve the search experience of Chinese netizens using the search engine.
The BrandLink advertisement area is separated from the common search results by a horizontal line with picture advertisements on the right side of the page, providing a space for the display of products.
As a proper supplementation to Baidu’s bidding rank system, the BrandLink model may gain more brand advertisers for Baidu. The company says that so far, many major brands such as Lenovo, Dell, Samsung, Mercedes-Benz and Audi have started their BrandLink marketing on Baidu.