The special day of 11-11 just passed in China. Those giants in e-commerce showed dominant in market share, while other vertical players operate harder than before.
Of top 20 e-commerce platforms in China, this 11-11 generated delivery packages of 1.38 billion, with total revenue of US$39.07 billions.
Here’s the share list of top 5.
- Tmall: 66.2%
- JD: 21.4%
- Suning: 4.3%
- Vipshop: 3.4%
- Amazon China: 2.0%
- Others: 2.6%
Those verticals, e.g., Jumei, Beauty Union, Beibei, showed poor performance in sales and lost market share reluctantly.