The special day of 11-11 just passed in China. Those giants in e-commerce showed dominant in market share, while other vertical players operate harder than before.

Of top 20 e-commerce platforms in China, this 11-11 generated delivery packages of 1.38 billion, with total revenue of US$39.07 billions.

Here’s the share list of top 5.

• Tmall: 66.2%
• JD: 21.4%
• Suning: 4.3%
• Vipshop: 3.4%
• Amazon China: 2.0%
• Others: 2.6%

Those verticals, e.g., Jumei, Beauty Union, Beibei, showed poor performance in sales and lost market share reluctantly.