Home > How can you measure an impact of one brand versus another on the China Internet?

How can you measure an impact of one brand versus another on the China Internet?

Lets look at the 3 famous NBA basketball players on China web. How popular are the super stars, Yao Ming, LeBron James and Michael Jordan in China? Each can be considered as a “brand name” or unique “Key Word”.

Below is an example of what insights Baidu can show regarding these NBA “brand names.”

From this research on Baidu we can see:

/ What name is more popular in China, who has (today) the most attention in public sphere.
/ What web sites and blogs have the relevant articles talking the super stars.
/ What is the geographic distribution for popularity for this brand/ NBA star.