We’re asked as always how to run a PPC campaign on Baidu.

Baidu is of course the leading giant in the China search market, followed by Google. Both algorithms have common concerns like content and update, solid inbound links. However, Baidu has more complicated operation people hardly grasp the rules.

Baidu is running strict examination recently on any overseas advertising on its site. Please be carefully noticed with the followings.

1, The advertiser has operation in China (branch, office), or,
2, The advertiser has its representatives in China, with his/her contact information on website

You can run your PPC on Baidu as well even you’ve no local business license nor physical contact here in China, as Baidu has its overseas agencies around the world.