An Important Marketing Principle: Give Before You Try to Get (Part 1), China Online Marketing, Shanghai, China
Experts have talked about this before. How many times have you read about the importance of ‘adding value’ for your audience? How many times have you read about ‘building trust’ with your readers/prospects?
Many, many times. You know it well. Every marketing guru has spoken about this topic. I’m sick of hearing it. But it STILL bears repeating.
Because some people still don’t get it. What’s the underlying principle for successful online marketing, selling or networking? The art of giving before you try to get. Before you get something from someone, you need to first give them a reason for them to give it to you.
It makes sense, doesn’t it? Don’t you know that everyone has walls around them? Don’t you see them at all? They don’t like to be scammed out of their money. That’s why they’re cautious and won’t just click to buy immediately. They don’t like to waste their hard earned salary on crappy products or services. That’s why they do a thorough research online.
They don’t want to be lied to. That’s why they are hesitant to believe what you say or claim. They don’t want their feelings to be exploited. That’s why they are wary about trusting you with their true thoughts. They have been fooled before and no one wants to feel stupid again.
It’s a defense mechanism designed for self-preservation in a life that is nasty, brutish and short. Living ain’t easy. People are fed-up with hard-sells and sledge-hammer pitches. They’re sick of hustlers always running game on them. Their walls grow stronger, reinforced by the plaster of bad experiences. Once they pigeon-hole you as a ’spammer/scammer’, it’s all over. Don’t bother with getting them to take out their wallets. Won’t happen.
To be continued…