Reputation management is the process of tracking and reporting an entity’ actions and other entities’ opinions about those actions, and reacting to that report creating a feedback loop. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points.
Since online buyers tend to make buying decision after they learn others experience, the power of word-of-mouth may boost your online business and lead your e-business in vain as well.
People trust others other than you. That’s the point you need the online reputation management.