Discover China’s Search Engine Landscape
In China, search engines primarily operate in two Chinese language versions:
- Simplified Chinese (used in mainland China)
- Traditional Chinese (used in Hong Kong and Taiwan)
Baidu dominates with a staggering 70% market share, while other key players include Sogou, 360 Search, 21CN, and Bing. Notably, Google remains virtually absent due to access restrictions in China.
Want to navigate China’s digital space? Understanding its search engine ecosystem is the first step!
